User experience strategy
A UX strategy lays out the broad vision, goals and a plan for a product or service. It incorporates business objectives and end-user needs to guide the team’s work towards achieving business growth.
A UX strategy provides a clear guideline for what’s important, enables to make decisions and prioritise business resources accordingly.
Strategic actions
Stakeholder interviews
Competitor review
Employee engagement
Balanced scorecard
Objectives and key results
Theory of change (TOC)
Hoshin planning workshop
Strategic planning models and tools
Outcomes
Business needs and goals
Requirements for competitive advantages
Users needs and goals
High-level goals and objectives/projects
Objectives and key results
Long-term goals and short-term changes
Company’s annual objectives and vision
Analysis (SWOT, PFF, PESTLE, VRIO)
Typical project budgets
Interactive prototype
8000-20 000 €
Interface design
3000-8000 €
UX/UI design
60€ per hour