UX research: who needs it and why?

One of the most crucial elements of user experience design is user research. Without knowing the target audience or what they require, the design team cannot produce a fantastic user experience. Designing something without first knowing the needs and desires of the consumers is a huge risk that typically leads to a poorly designed solution, which results in substantially higher costs and, in some cases, negative growth in business. It will be much easier to uncover new business opportunities and generate ROI when the product owners are well aware of users’ goals and objectives.

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